Blending storytelling with luxury expertise, Catarina develops compelling narratives that elevate premium brands through strategic marketing, public relations, and visual content.

A communication and marketing approach that combines creativity with data-driven insights, positioning brands to define trends rather than following them.

Art Direction & content creation Showreel | Four Seasons Hotel Ritz Lisbon

S C O P E   O F   W O R K 
Public Relations & Media Campaigns
Strategic Brand Communication
Art Direction & Content Creation​
Storytelling​
Digital Marketing
Social Media 
Brand Development & Positioning

Achievements: 

• Generated more than 400 media placements in 2023; more than 450  media placements in 2024; and hit a record in media placements in 2025. Media include both Portuguese and International,  such as including Condé Nast Traveller, Forbes, Elle Decor, Travel + Leisure, GQ Brasil, Elle Brasil, Forbes US, Robb Report, The Telegraph, etc.
• Increased Four Seasons Hotel Ritz Lisbon social media following in 10%, only in 2025; 
• Increased on performance on site visits in 2025,  by successfully implementing Digital Marketing tactics: combining Cross Network Campaigns (Performance Max (Pmax) - Google Ads (Search, Display, Youtube, Discover, Gmail); with Paid Search (SEO); And Natural Search making the biggest contributions. 
• Repositioned Four Seasons Hotel Ritz Lisbon as the city’s only urban resort, launched its outdoor pool, and secured coverage of the renovated rooms in premier international and Portuguese media.

@hayleykelsing

​CURA Restaurant: Crafting a Journey from Launch to Michelin Recognition

• Launch + positioning of CURA Restaurant
• Achieved Michelin star recognition within first year of opening (2021)

Content creation + Social Media: 

• Built impressive social media following of 28.4K followers since 2020
• Art Directed the content creation for brand's consistency and positioning

PR & Communication + Digital Strategy: 

• Secured prominent coverage in leading international and national media, including Forbes, Condé Nast Traveller, The Telegraph UK, Daily Mail, Expresso, Público, Observador, and Evasões.
• Created comprehensive PR and digital strategy for fine dining establishment
• Attracted international talent such as a three Michelin-starred Chef Christian Le Squer from Le Cinq (Paris), Chef Dani Garcia, Chef Rui Paula, Chef Rui Silvestre creating buzz-worthy culinary moments
• Facilitated Chef Rodolfo Lavrador debut at Chef's on Fire Event and to an exclusive four-hands dinner at San Domenico Palace, a Four Seasons Hotel in Taormina
• Positioning CURA among the 50Best Discovery list;
• Pivotal in securing CURA's positioning in Repsol Guide with the award of Two Soles;
• Pivotal in debut at La Liste