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PR & COMMUNICATION

FINDING YOUR OWN VOICE
Blending storytelling with luxury expertise, Catarina develops compelling narratives that elevate premium brands
through Strategic Marketing, Public relations, and Visual content.
​
​A communication and marketing approach that combines creativity with data-driven insights,
​positioning brands to define trends rather than following them.

SCOPE OF WORK

​Public Relations & Media Campaigns

Strategic Brand Communication

Art Direction & Content Creation​

Storytelling​

Digital Marketing

Social Media 
​
Brand Development & Positioning

WORK EXPERIENCE

​PUBLIC RELATIONS & MEDIA CAMPAIGNS    |    STORYTELLING    |   STRATEGIC BRAND COMMUNICATION   |    ART DIRECTION & CONTENT CREATION   |
​DIGITAL MARKETING    |   SOCIAL MEDIA 

With nearly a decade of experience working at Four Seasons Hotel Ritz Lisbon, Catarina has, in recent years, served as Associate Director of Public Relations and Communication. In this role, Catarina, together with her team, contributed to:

  • Generating hundreds of media placements including both Portuguese and International,  such as including Condé Nast Traveller, Forbes, Elle Decor, Travel + Leisure, GQ Brasil, Elle Brasil, Forbes US, Robb Report, The Telegraph, etc.​
  • ​Contributed in several Digital Marketing Cross Network Campaigns and Initiatives  ​
  • Social media presence and growth; 
  • Content Creation and Art Direction
  • CURA RESTAURANT: 
    • Launch + positioning of CURA Restaurant, achieving a Michelin star recognition within first year of opening (2021)​
    • Content Creation and Art Direction
    • Social Media Management and Digital Strategy
    • PR & Communication + Digital Strategy: Securing prominent coverage in leading international and national media.
    • Attracted international talents such as a three Michelin-starred Chef Christian Le Squer from Le Cinq (Paris), Chef Dani Garcia, Chef Rui Paula, Chef Rui Silvestre, Chef Vasco Coelho Santos, etc. creating buzz-worthy culinary moments
    • Facilitated Chef Rodolfo Lavrador debut at Chef's on Fire Event (2025) and to an exclusive four-hands dinner at San Domenico Palace, a Four Seasons Hotel in Taormina (2025).
    • Positioning CURA among the 50Best Discovery list, Repsol Guide with the award of Two Soles; La Liste.

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